What is the
Not Just Analytics Promise

We support Boomers and give value to Nerds. We take care of the people who use Instagram for their business. If you believe in your communication project, if you are investing time and resources in social networks, if you want to achieve concrete results, we give you the chance to do so and we enhance your work.
NOT JUST People

Boomer-proof

01
Influencers & creators
Understand how to build your community and gain visibility.
02
Companies & Freelancers
Improve your profile conversions and choose with who you want to collaborate.
03
SMM & Agencies
Manage your customers and create reports quickly and easily.
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NOT JUST ANALYTICS VALUES

A user-friendly tool

We are a young team but we have a clear vision. Here are our three main values.
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Transparency
We help people understand who is working ethically and who is being sneaky.
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Meritocracy
We support and value people who are committed and act professionally.
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Reliability
We use the official Instagram API to ensure data quality.

NOT JUST ANALYTICS PHILOSOPHY

Let's make Instagram
a better place

Our mission is to make social networks a better place: we help people who want to stand out in digital by making a positive contribution and impact to a world that looks more for appearance than substance.

Our aim is to make data easy, simple and understandable to anyone - even those who don't like them - so that they can make more aware decisions to achieve their goals.

On April 21st, 2018, when Not Just Analytics was born, we made a decision: to go against the flow.

With the slow decline of Facebook, Instagram was a new frontier where anything was possible. Growing, getting collaborations, building an image were goals within everyone's reach. There were different ways to do this. And this is still the way today.

In a reality where those who know the best shortcut are rewarded and where the only thing that counts seems to be the number of followers, no one takes care of those who have made a choice: to build a community, cultivate their own projects and invest time and energy in doing so.

People who are overwhelmed by the law of the market, which seems to judge a book by its cover and not by its content.
Andrea and I have always been introverted people, but with clear ideas and defined values.

That is why we created Not Just Analytics imbuing it with what we believe in. Every graph, every written word, every analysed data is created respecting our values: transparency, meritocracy, reliability.

We raise our creature as a father does with a son: we pass on to him our vision of the world. Of course it will not be perfect, some may not share our choices. But our strength comes from clarity about our identity. To achieve great results, ask yourself: who are you? Where do you want to go? Who do you want to become?

We believe Instagram is more than just posting a photo or a story. It is empathy, connections and relationships.

For us, followers are not numbers but people. And among them there are many who want to do things right, who deserve a chance. These are the people we want to help and value their time and effort.
Andrea & Yari

THE NOT JUST ANALYTICS COMMUNITY

What happens in the community

The Not Just Analytics Community is always active: we organise online and offline events, meetings, training, and share the most interesting news about the world of social networks. We make you understand Instagram (and smile) in a simple and practical way. Have a look below!
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Charity
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Events
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Press
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Instagram Tips

Not just a team

Pleased to meet you!

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    They said I was too organized, too detail-oriented, and that I was simply overthinking everything. So I created NJL. Turns out… they were right.

    team-member

    Yari Brugnoni

    Co-founder & CEO

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    A bit of a cloud architect, a bit of a web designer. I never back down when it’s time to build and get my hands dirty.

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    Andrea Barbieri

    Co-founder & CTO

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    Over 10 years of crafting ad strategies that chase one thing only: results. The context changes, the KPI doesn't. Even when the algorithm (or the brief… or my brain) goes off the rails.

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    Federico Borsellino

    Advertising Strategist

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    I know, I know… no need to say it. Believe it or not, I don't have all the answers. For example: how on earth would NJL manage without me?

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    Samia Brugnoni

    Head of Support & Email Marketing Specialist

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    I don't code. I don't design. But I do know exactly who should and when. Call me NJL's voice of reason.

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    Roberto Capriulo

    Project Manager

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    I can't stand the fake-gurus and I obsess over a single line of clean code. I dream of an internet with less clickbait and more brains. I'm here to burn the fluff, one commit at a time.

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    Riccardo Genova

    Head of Frontend

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    I write code no one sees, but nothing would work without it. I live among microservices, databases, and Friday afternoon deploys.

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    Andrea Guglielmo

    Backend Developer

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    I bring NJL's wildest thoughts to life, and yeah: I code some of what you see too. If it works, thank me. If it crashes… well, that's probably me too (wait, is that a good thing?)

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    Francesco Marino

    Frontend Developer

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    Actor, entrepreneur, Oxford alum addicted to sour candy. Plan B? Becoming an astronaut.

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    Brando Mehdi Mahldoo Torkaman

    Product Manger & UI/UX Designer

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    ”Write the bio. Edit the bio” and repeat. I once dreamed of being Camus. But things could be worse… I could be stuck in customer support.

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    Francesco ”Paquito” Trocchia

    Copy & Community Manager